Olympus Optical Co. Ltd. (A)
Synopsis
Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details Olympus's target costing system, which enabled the firm to design high-quality products at low cost.
- Copyright:
- 1994 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T03:56:08Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.