Adolph Coors in the Brewing Industry
Synopsis
Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance.
- Copyright:
- 1987 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T00:48:07Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.