Milestones for Successful Venture Planning
Entrepreneurs draw up business plans for new ventures to make marketing, pricing, financial, and other projections. More often than not, though, their estimates bear little relationship to reality. Planning for new enterprises differs fundamentally from planning for existing companies, given the inherent instability of start-ups. Entrepreneurs should summarize milestone events in a project's plan in order to learn about the enterprise's viability and make adjustments in strategy and goals as necessary. Examples of ten milestones a new product or service might experience are included.
- 1985 Harvard Business School Publishing - HBR
- Book Quality:
- Harvard Business Publishing
- Date of Addition:
- Business and Finance, Nonfiction,
- Usage Restrictions:
- This is a copyrighted book.
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