Preserve the Luxury or Extend the Brand? (HBR Case Study and Commentary)

EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.

DAISY format is used by GoRead, Read2Go and most Kurzweil devices.

Audio (MP3) format is used by audio only devices, such as iPod.

Braille format is used by Braille output devices.

DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.

Accessible Word format can be unzipped and opened in any tool that supports .docx files.