Search Results
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L'Occitane en Provence
Cosmetics company L'Occitane en Provence must decide if it is the right time to go public, and, if so, where to list. The firm could list on Euronext in Paris, close to the firm's headquarters in southern France, on one of the large exchanges in the United States, or perhaps in Asia, where much of t... More
Language: ENGCopyright: 2011 -
Marketing Chateau Margaux
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more control of distribution instead o... More
Language: ENGCopyright: 2006 -
VOSS Artesian Water from Norway
VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS' high-end brand presence is strongest in on-premise locations -... More
Language: ENGCopyright: 2009 -
Sustainability at Siemens
Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward.... More
Language: ENGCopyright: 2013 -
Note on Socially Responsible Investing
This note describes Socially Responsible Investing, providing a brief history, description of different socially responsible investing approaches, and overview of selected players and institutions involved in the socially responsible investing field. It has been written to provide background for the... More
Language: ENGCopyright: 2009 -
Hospital Clinic de Barcelona
Case... More
Language: ENGCopyright: 2014 -
Go Beyond Investing
In 2013, Brigitte Baumann, founder of the Pan-European angel investing provider Go Beyond Investing, reflected on the evolution of her venture and the way forward. Her company, which offered deal flow and training to novice and experienced angel investors and ran investor groups in several European ... More
Language: ENGCopyright: 2014 -
Angel Investments in Europe and Recent Developments in Crowdfunding
This technical note provides information on the evolution and current state of angel investing in Europe. The note first describes the role and types of angel investors, focusing on their investment preferences and practices. It then details the new trends in the market, including the development of... More
Language: ENGCopyright: 2014 -
Heineken-Brewing a Better World
The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, or Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World"-approach into its corporate strategy. HEINEKEN had s... More
Language: ENGCopyright: 2014 -
Corporate Transformation at Merck KGaA, Darmstadt, Germany
When Stefan Oschmann became CEO and Chairman of the Executive Board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology player. The restructuring and portfolio overhaul led... More
Language: ENGCopyright: 2018 -
Lotus F1 Team
Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races can come down to split seconds. The case explores... More
Language: ENGCopyright: 2016 -
Danish Crown: Feeding the Future
Danish Crown, one of the world's largest exporters of pork meat and one of Europe's tops five producers of beef, faced increasing headwinds in 2021, making CEO Jais Valeur feel like the core of the meat business was under attack. As a cooperative and prominent player in Denmark's high-standard agric... More
Language: ENGCopyright: 2021