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In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American media companies in total ad sal... More

From 1995 to 1999, the U.S. experienced a period of tremendous growth in its information technology (IT) sector. The IT industry, although it accounted for less than 10% of the U.S. economy's total output, contributed disproportionately to economic growth. One market that was particularly contentiou... More

Henry Phipps, Jr. made his fortune in the steel industry alongside one of America's most celebrated entrepreneurs - Andrew Carnegie. His wealth was administered in the form of trusts, which he hoped would provide a stream of income for his family and their descendants into the future. Phipps had a c... More

Wilbur (1867-1912) and Orville (1871-1948) Wright were fascinated by the mystery of flight and they built on the ideas of prominent earlier figures such as Octave Chanute (1832-1910) the French-born American who was influential in fostering the free exchange of ideas surrounding aeronautics. Informa... More

Following the lean years of the Great Depression when bankruptcies proliferated and financing for new ventures virtually dried up, new demand for capital was created in a post-War environment of scientific and industrial expansion. Venture funding occurred more widely in the United States than it ev... More

In October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down w... More

In 1929, Chicago, IL mob boss Al Capone was at the height of his power. As head of the extensive crime organization known as "The Outfit" during most of U.S.'s Prohibition Era (1920-1933), Capone oversaw hundreds of brothels, speakeasies, and roadhouses which served as venues for gang-administered g... More

In October 1945, Henry Ford II received a telegram in his office at the Ford Motor Company in Dearborn, Michigan written by Charles "Tex" Thornton, a U.S. Air Force colonel. The telegram presented an opportunity for Ford to deploy a system of statistical control which had been developed and applied ... More

Henry Phipps, Jr. made his fortune in the steel industry alongside one of America's most celebrated entrepreneurs - Andrew Carnegie. His wealth was administered in the form of trusts, which he hoped would provide a stream of income for his family and their descendants into the future. Phipps had a c... More

Industry and Background Note... More

A comprehensive guide for chalk art creators! With so many searching for ways to have fun at home in the midst of the Covid-19 pandemic, chalk art has become a great way to do so while enjoying some fresh air. The Chalk Art Handbook offers budding artists a review of the tools involved, as well as t... More

Respected for its accuracy, its smooth and logical flow of ideas, and its clear presentation, Field and Wave Electromagnetics has become an established textbook in the field of electromagnetics. <p><p>This book builds the electromagnetic model using an axiomatic approach in steps: first for static e... More

In Jeet Kune Do Basics, readers will learn: * The origination of Jeet Kune Do-the philosophy, history, and different styles of the martial art * How to choose a school-taking readers through their first class including the etiquette and dress requirements * The basic elements of the style-stances, f... More

Yelp was a popular on-line destination for reviews of local establishments, written by volunteer Internet users and read by 20 million people per month. However, the company made meager profits. The CEO needs to decide between two options to increase the revenue. First, the company can maintain its ... More

In January 2010 Mark Pincus is deciding how to double the number of Zynga games' players to 500 million without sacrificing profitability. These ambitious growth plans required changes to product, corporate strategy, and customer acquisition and retention. With regard to product Pincus needed to dec... More

American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks abo... More

The book will cover the past, present and future developments of field theory and computational electromagnetics. The first two chapters will give an overview of the historical developments and the present the state-of-the-art in computational electromagnetics. These two chapters will set the stag... More

The Korean War lasted for three years, one month, and two days, but armistice talks occupied more than two of those years, as more than 14,000 Chinese prisoners of war refused to return to Communist China and demanded to go to Nationalist Taiwan, effectively hijacking the negotiations and thwarting ... More

Inside "Paradise Lost" opens up new readings and ways of reading Milton's epic poem by mapping out the intricacies of its narrative and symbolic designs and by revealing and exploring the deeply allusive texture of its verse. David Quint's comprehensive study demonstrates how systematic patterns of ... More

In the mid-nineteenth century the Irish question—the governance of the island of Ireland—demanded attention on both sides of the Atlantic. In A Union Forever, David Sim examines how Irish nationalists and their American sympathizers attempted to convince legislators and statesmen to use the burgeoni... More

The message of Virgil's Aeneid once seemed straightforward enough: the epic poem returned to Aeneas and the mythical beginnings of Rome in order to celebrate the city's present world power and to praise its new master, Augustus Caesar. Things changed when late twentieth-century readers saw the ancie... More

In Soft City David Sim, partner and creative director at Gehl, shows how cities with well-designed density can result in a higher quality of life. He presents ideas and graphic examples from around the globe. He draws from his vast design experience to make a case for a dense and diverse built envir... More

Alexander the Great, according to Plutarch, carried on his campaigns a copy of the Iliad, kept alongside a dagger; on a more pronounced ideological level, ancient Romans looked to the Aeneid as an argument for imperialism. In this major reinterpretation of epic poetry beginning with Virgil, David Qu... More

A rhyming picture book with humor and heart that's a wonderful bedtime addition for the "little monster" in your life. Includes illustrations from bestselling author/illustrator Ashley Spires of The Most Magnificent Thing.Even monsters have to go to sleep. But before little trolls turn out the light... More

There are currently between twenty and thirty civil wars worldwide, while at a global level the Cold War has been succeeded by a "war on drugs" and a "war on terror" that continues to rage a decade after 9/11. Why is this, when we know how destructive war is in both human and economic terms? Why do... More