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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working.... More

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This special issue features papers that offer deeply felt, valuable perspectives on diverse aspects of theory construction in social-personality psychology. The goal is to furnish a basis for starting a discussion about the considerable challenges of theorizing, the ways of meeting those challenges,... More

"A must-read for anyone who wants to understand why they behave as they do." --Art Markman, Ph.D., author of Smart Thinking Do you play to win? Or do you play not to lose? As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University's Motivation Science Center, e... More

Originally published in 1988, the purpose of this book was to explore the interrelations among communication, social cognition and affect. The contributors, selected by the editors, were some of the best known in their fields and they significantly added to the knowledge of this interdisciplinary do... More

Providing a comprehensive exploration of the major developments of social psychological theories that have taken place over the past half century, this innovative two-volume handbook is a state of the art overview of the primary theories and models that have been developed in this vast and fascinati... More

This innovative two-volume handbook provides a comprehensive exploration of the major developments of social psychological theories that have taken place over the past half century, culminating in a state of the art overview of the primary theories and models that have been developed in this vast an... More