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Search results: 5
  • Adeo Health Science: Turning a Product into a Brand

    Adeo Health Science: Turning a Product into a Brand

    by Jill Avery • Elizabeth A. Keenan

    Case... More

    Language: ENG
    Copyright: 2018
  • Adeo Health Science: Turning a Product into a Brand

    Adeo Health Science: Turning a Product into a Brand

    by Jill Avery • Elizabeth A. Keenan

    For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse their position. Parents were now warned that delaying the introduction of these... More

    Language: ENG
    Copyright: 2018
  • Back to the Roots

    Back to the Roots

    by Leslie K. John • Elizabeth A. Keenan

    Back to the Roots (BTTR) is a start-up with a social mission to "undo food"-to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders Nikhil Arora and Alex Velez were contemplating their next move. The company had an eclectic portfolio of products, including read... More

    Language: ENG
    Copyright: 2018
  • Bee-ing Better at Bombas

    Bee-ing Better at Bombas

    by Youngme Moon • Elizabeth A. Keenan • John Masko

    David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the "best socks in the history of feet," and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had established itself mostly through ... More

    Language: ENG
    Copyright: 2022
  • Paul Polman

    Paul Polman

    by Youngme Moon • Elizabeth A. Keenan • Susie L. Ma

    Over his 40-year career, Paul Polman had led some of the world's largest consumer goods companies, making his biggest mark as CEO of Unilever-a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate social responsibility (CSR) an... More

    Language: ENG
    Copyright: 2022
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