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International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides a... More

This book discusses the pitfalls of traditional scaling methods and presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail. " By extending more recent advances in value-distribution, in which peripheral sales (those in the "t... More

Discover the four traits of the best performing, but least known, breakout firms in BRIC countries "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countr... More

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarificat... More

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarificat... More