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Search results: 2
  • Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives (Palgrave Studies of Public Sector Management in Africa)

    Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives (Palgrave Studies of Public Sector Management in Africa)

    by Ogechi Adeola • Kojo Kakra Twum • Paul Katuse

    African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses ... More

    Language: ENG
    Copyright: 2022
  • Responsible Management in Emerging Markets: A Multisectoral Focus (Sustainable Development Goals Series)

    Responsible Management in Emerging Markets: A Multisectoral Focus (Sustainable Development Goals Series)

    by Robert Ebo Hinson • Nathaniel Newman • Eric Kwame Adae • John Paul Basewe Kosiba • Kojo Kakra Twum • Francis Fonyee Nutsugah

    Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability manage... More

    Language: ENG
    Copyright: 2021
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