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  • Marketing Promotions

    by Marta Wosinska

    Introduces the major communication vehicles and the process by which they can be brought together in an integrated marketing communications plan.... More

    Language: ENG
    Copyright: 2005

  • PROPECIA: Helping Make Hair Loss History

    by Youngme Moon • Marta Wosinska

    In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's experience of past launches has little ... More

    Language: ENG
    Copyright: 2004
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