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Originally published in 1978. Between 1830 and 1890 the English theatre became recognisably modern. Standards of acting and presentation improved immeasurably, new playwrights emerged, theatres became more comfortable and more intimate and playgoing became a national pastime with all classes. The ac... More

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are w... More

"This book is long overdue and will undoubtedly become a landmark in the comparative study of revolutions. "--Darrin McMahon, Dartmouth College The "Arab Spring" was heralded and publicly embraced by foreign leaders of many countries that define themselves by their own historic revolutions. The co... More

In the twenty-first century, being able to collaborate effectively is important at all ages, in everyday life, education and work, within and across diverse cultural settings. People are increasingly linked by networks that are not only means for working and learning together, but are also ways of m... More

Fully illustrated with photographs and historical artifacts, this detailed history reveals what life was like inside the infamous Nazi POW camp. During the Second World War, the centuries-old Colditz castle took on an infamous new purpose. It became the site of Oflag IV-C, a prisoner of war camp des... More

Researchers in the environmental sciences are often frustrated because actors involved with practice do not follow their advice. This is the starting point of this book, which describes a new model for scientific knowledge transfer called RIU, for Research, Integration and Utilization. This model ... More

This book examines a selection of themes that have become salient in contemporary debates on constitutional democracies. It focuses in particular on the experiences of India and Germany as examples of post-war and post-colonial constitutional democracies whose trajectories illustrate democratic tran... More

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketin... More

In this book, a number of experts from various disciplines take a look at three different strands in learning to model. They examine the activity of modeling from disparate theoretical standpoints, taking into account the individual situation of the individuals involved. The chapters seek to bridge ... More

Build an online presence for your business with web marketingWhy buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Coveri... More

Este libro rompe el argumento que establece que es imposible encontrar fuente de proteínas en una dieta vegana y te proporciona muchísimas recetas altas en proteínas para satisfacer incluso a las mentes más escépticas. La mayor parte de la gente, cuando piensan en adoptar una dieta vegana, piensa q... More

Este livro demole o argumento sobre proteínas serem impossíveis de encontrar em uma dieta vegana e arma você com uma abundância de receitas ricas em proteína para satisfazer até mesmo as mentes mais céticas. A maioria das pessoas quando pensam em adotar uma dieta vegana, a imagem que vem à mente é ... More

Das Buch vermittelt ein vertieftes Verständnis des Konzepts der Bioökonomie, seiner politischen Entwicklung sowie der mit ihr einhergehenden Ziele und Zielkonflikte. In Kapitel 1 wird den Fragen nachgegangen, was das Konzept Bioökonomie ausmacht, aus welchen Sektoren es besteht und welche Definition... More

Der Wassersektor gehört zu den ganz großen aktuellen globalen Herausforderungen. Wasserbewirtschaftung verlangt ein vertieftes Verständnis der Nachhaltigkeit. Das Buch erläutert vor diesem Hintergrund Theorie und Praxis des integrierten Managements. Es erklärt politische und technische Grundlagen de... More

Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to th... More

Analysing the issues of language that faced international forces carrying out peace operations in Bosnia-Herzegovina in the 1990s, this book examines how differences of language were an integral part of the conflicts in the country and in what way the multinational UN and NATO forces faced their own... More

Climate change and rising oil prices have thrust the Arctic to the top of the foreign policy agenda and raised difficult issues of sovereignty, security and environmental protection. Improved access for shipping and resource development is leading to new international rules on safety, pollution pre... More

This book provides a general introduction to the biological and evolutionary bases of religion and is suitable for introductory level courses in the anthropology and psychology of religion and comparative religion. Why did human ancestors everywhere adopt religious beliefs and customs? The presenc... More

Hybrid Creatures, Matthew Baker’s sharp and innovative collection, follows four very different protagonists as they search for, and struggle with, connection: an amateur hacker attempts to track down his vanished mentor; a math prodigy, the child of divorced parents, struggles with being torn betwee... More

A collection of probing essays and weekly meditations, this book addresses how to prepare emotionally and spiritually for the impending collapse of industrial civilization. Author Carolyn Baker offers wisdom, inspiration, and a sense of spiritual purpose for anyone who is concerned about the dauntin... More

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, brandin... More

Lecturers/Instructors - Request a free digital inspection copy here Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From st... More

Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leadin... More

For many years, there has been quite a bit of talk about employee engagement as a means to lift corporate profits and reduce absenteeism and turnover. However, this talk has not produced better companies. In fact, the evidence shows that incivility and instances of employee abuse are getting worse. ... More

On September 3, 1971, Michael McConnell and Jack Baker exchanged vows in the first legal same-sex wedding in the United States. Their remarkable story is told here for the first time--a unique account of the passion and energy of the gay liberation movement in the sixties and seventies. At the da... More