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Search results: 3
  • Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

    Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

    by Michael E. Porter • Rebecca Wayland

    Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also profiles industry developments, incl... More

    Language: ENG
    Copyright: 1991
  • Hold Your Fire: Stories Celebrating the Creative Spark

    Hold Your Fire: Stories Celebrating the Creative Spark

    by Kevin J. Anderson • Neil Peart • Mary Pletsch • M. Elizabeth Ticknor • October K. Santerelli • Lisa Mangum • Melissa Koons • Mike Jack Stoumbos • Raphyel M. Jordan • Rebecca E. Treasure • Shannon Fox • Tanya Hales • Alicia Cay • Wayland Smith • Brian Corley • C. J. Erick • Jace Killan • Kat Kellermeyer • Kitty Sarkozy • Kristen Bickerstaff

    Creativity comes from many places, but often the initial spark of inspiration can be traced to something or someone who challenged us to first put pen to paper or brush to canvas, to pick up a camera, to look at the world with new eyes. Maybe it was the lyrics of a favorite album. Maybe it was the e... More

    Language: ENG
    Copyright: 2021
  • Reading across the Disciplines (Scholarship of Teaching and Learning)

    Reading across the Disciplines (Scholarship of Teaching and Learning)

    by Rosemary Green • Daniel Shapiro • Pat Hutchings • Margaret Mackey • Angela Zito • Heather C. Easterling • Joyce Tang Boyland • M. Soledad Caballero • Yvonne Davila • John Eliason • Nelson Graff • Neela Griffiths • Rachel Henry • Rebecca Kersnar • Aimee Knupsky • Ryne Leuzinger • Elizabeth Marquis • Trent W. Maurer • Brett McCollum • Layne A. Morsch • Catelyn Shipp • Dana Statton Thompson • Kris Vasquez • Jakob T. Zehms • Jordan R. Donovan

    Reading Across the Disciplines offers a collection of twelve essays detailing a range of approaches to dealing with students' reading needs at the college level. Transforming reading in higher education requires more than individual faculty members working on SoTL projects in their particular fields... More

    Language: ENG
    Copyright: 2022
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