Search Results
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Strategic Marketing of Higher Education in Africa (Routledge Studies in Marketing)
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the... More
Language: ENGCopyright: 2020 -
Understanding the Higher Education Market in Africa (Routledge Studies in Marketing)
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast si... More
Language: ENGCopyright: 2020 -
Higher Education Marketing in Africa: Explorations into Student Choice (Routledge Studies In Marketing Ser.)
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competit... More
Language: ENGCopyright: 2020 -
Ethics and Accountable Governance in Africa's Public Sector, Volume II: Mapping a Path for the Future (Palgrave Studies of Public Sector Management in Africa)
This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area.This second part of a two-volume set spans... More
Language: ENGCopyright: 2022 -
Health Service Marketing Management in Africa
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been th... More
Language: ENGCopyright: 2020 -
Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises
This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in develo... More
Language: ENGCopyright: 2022 -
Customer Service Management in Africa: A Strategic and Operational Perspective
Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today’s consumers are no longe... More
Language: ENGCopyright: 2020 -
Responsible Management in Emerging Markets: A Multisectoral Focus (Sustainable Development Goals Series)
by Robert Ebo Hinson • Nathaniel Newman • Eric Kwame Adae • John Paul Basewe Kosiba • Kojo Kakra Twum • Francis Fonyee NutsugahResponsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability manage... More
Language: ENGCopyright: 2021