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Search results: 8
  • Strategic Marketing of Higher Education in Africa (Routledge Studies in Marketing)

    Strategic Marketing of Higher Education in Africa (Routledge Studies in Marketing)

    by Emmanuel Mogaji • Felix Maringe • Robert Ebo Hinson

    Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the... More

    Language: ENG
    Copyright: 2020
  • Understanding the Higher Education Market in Africa (Routledge Studies in Marketing)

    Understanding the Higher Education Market in Africa (Routledge Studies in Marketing)

    by Emmanuel Mogaji • Felix Maringe • Robert Ebo Hinson

    This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast si... More

    Language: ENG
    Copyright: 2020
  • Higher Education Marketing in Africa: Explorations into Student Choice (Routledge Studies In Marketing Ser.)

    Higher Education Marketing in Africa: Explorations into Student Choice (Routledge Studies In Marketing Ser.)

    by Emmanuel Mogaji • Felix Maringe • Robert Ebo Hinson

    This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.  In particular, it focuses on the competit... More

    Language: ENG
    Copyright: 2020
  • Ethics and Accountable Governance in Africa's Public Sector, Volume II: Mapping a Path for the Future (Palgrave Studies of Public Sector Management in Africa)

    Ethics and Accountable Governance in Africa's Public Sector, Volume II: Mapping a Path for the Future (Palgrave Studies of Public Sector Management in Africa)

    by Robert Ebo Hinson • Kemi Ogunyemi • Isaiah Adisa

    This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area.This second part of a two-volume set spans... More

    Language: ENG
    Copyright: 2022
  • Health Service Marketing Management in Africa

    Health Service Marketing Management in Africa

    by Robert Ebo Hinson • Kofi Osei-Frimpong • Ogechi Adeola • Lydia Aziato

    Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been th... More

    Language: ENG
    Copyright: 2020
  • Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises

    Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises

    by Emmanuel Mogaji • Felix Maringe • Robert Ebo Hinson • Varsha Jain

    This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in develo... More

    Language: ENG
    Copyright: 2022
  • Customer Service Management in Africa: A Strategic and Operational Perspective

    Customer Service Management in Africa: A Strategic and Operational Perspective

    by Terri R. Lituchy • Robert Ebo Hinson • Ogechi Adeola • Abednego Feehi Okoe Amartey

    Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today’s consumers are no longe... More

    Language: ENG
    Copyright: 2020
  • Responsible Management in Emerging Markets: A Multisectoral Focus (Sustainable Development Goals Series)

    Responsible Management in Emerging Markets: A Multisectoral Focus (Sustainable Development Goals Series)

    by Robert Ebo Hinson • Nathaniel Newman • Eric Kwame Adae • John Paul Basewe Kosiba • Kojo Kakra Twum • Francis Fonyee Nutsugah

    Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability manage... More

    Language: ENG
    Copyright: 2021
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