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Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies.... More

In its first quarter of 2002, Wal-Mart became the largest company on the globe (by sales) and expanded into Japan. Was the giant retailer unstoppable? This case explores Wal-Mart's top issues in fueling top- and bottom-line growth: diversification into groceries, new retail channels such as the Neig... More

In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs make Apple "insanely great" agai... More

Focusing on the poetry and cultural practice of Frank O’Hara, the great urban poet of the New York School during the 1950s and 1960s, this books explores the interwoven relationship between his urban poetics and the urban culture of New York, seeking to shed light on poetic concept and its cultural ... More

Provides coverage of the major theories and technologies involved in the lifecycle of 3D video content deliveryPresenting the technologies used in end-to-end 3D video communication systems, this reference covers 3D graphics and video coding, content creation and display, and communications and netwo... More

This book constitutes the refereed proceedings of the 9th International Conference on on Security, Privacy and Anonymity in Computation, Communication and Storage, SpaCCS 2016, held in Zhangjiajie, China, in November 2016. The 40 papers presented in this volume were carefully reviewed and selected ... More

This book constitutes the refereed proceedings of the 9th International Conference on on Security, Privacy and Anonymity in Computation, Communication and Storage, SpaCCS 2016, held in Zhangjiajie, China, in November 2016. The 40 papers presented in this volume were carefully reviewed and selected ... More

These conference proceedings offer an outstanding resource for academics and professionals, sharing essential findings on the latest developments in real estate and construction management. The subject is "Advancement of Construction Management and Real Estate" in the context of new-type urbanizati... More

This proceedings contains articles submitted to the sixth International Conference on Cognitive Neurodynamics (ICCN2017). The Meeting included plenary lectures, specialized symposia, and posters presentations. The main topics of the meeting addressed the general substrates underlying neural function... More

This book constitutes the refereed proceedings of the 6th International Symposium on Security in Computing and Communications, SSCC 2018, held in Bangalore, India, in September 2018. The 34 revised full papers and 12 revised short papers presented were carefully reviewed and selected from 94 subm... More

This book aims to establish a wind energy evaluation system, to provide scientific reference for site selection, daily operation and long-term planning of wind power generation, thus to make contribution to breaking the shackles of power shortage. Firstly, it presents the advantages and disadvantage... More

Theorizing Colonial Cinema is a millennial retrospective on the entangled intimacy between film and colonialism from film's global inception to contemporary legacies in and of Asia. The volume engages new perspectives by asking how prior discussions on film form, theory, history, and ideology may be... More

This proceedings volume contains a collection of 20 papers from the following symposia held during the 2015 Materials Science and Technology (MS&T '15) meeting: 7th International Symposium on Green and Sustainable Technologies for Materials Manufacturing Processing Materials for Nuclear Application... More

Natural polymers have been utilized extensively in food, pharmaceuticals, cosmetics, textiles, oil drilling and paint industries. Their non-toxic and inexpensive attributes readily enhance their commercial acceptability and make them potent agents in lieu of synthetic polymers. This book explores t... More

This clear and self-contained review of the last four decades of research highlights in the hot field of nonlinear optical (NLO) crystals, particularly of borate-based ultraviolet and deep-ultraviolet NLO crystals, covers three major subjects: the structure-property relationship in borate crystals, ... More

This book constitutes the refereed joint proceedings of the 4th International Workshop on Multimodal Brain Image Analysis, MBAI 2019, and the 7th International Workshop on Mathematical Foundations of Computational Anatomy, MFCA 2019, held in conjunction with the 22nd International Conference on Medi... More

The book's aim is to define the Internet of Things (IoT) in a global view, present the research agenda for Internet of Things technologies by addressing the new technological developments and providing a global balanced coverage of the challenges and the technical and industrial trends.Energy consum... More

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends as well as an analysis of the impact of crucial environmental issues and their implications. ... More

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. ... More

Few things are as important as the food we eat. "Conversations in Food Studies" demonstrates the value of interdisciplinary research through the cross-pollination of disciplinary, epistemological, and methodological perspectives. Widely diverse essays, ranging from the meaning of milk, to the bring-... More

This book is contemporary, topical and global in its approach, and provides an essential, comprehensive treatise on bovine tuberculosis and the bacterium that causes it, Mycobacterium bovis. Bovine tuberculosis remains a major cause of economic loss in cattle industries worldwide, exacerbated in som... More

Sweet and sour cherries (Prunus avium and Prunus cerasus) are important fruit crops for which demand is high and growing. A significant number of new varieties, rootstocks and training systems have been released or developed in recent years in order to improve the efficiency and profitability of che... More

This book brings together expert opinions from scientists to consider the evidence for climate change and its impacts on ticks and tick-borne infections. It considers what is meant by 'climate change', how effective climate models are in relation to ecosystems, and provides predictions for changes i... More