Rhetoric of Change
Synopsis
Describes the ways in which managers communicate the need to change, specifically the way in which they use vision, crisis, and transition as rhetorical strategies to mobilize change. Also discusses strategies used by those trying to resist change, setting up what may be considered a rhetorical contest that determines whether change is embraced or not.
- कॉपीराइट:
- 1993 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T03:57:53Z
- भाषा:
- English
- श्रेणी:
- Usage Restrictions:
- This is a copyrighted book.