Procter & Gamble Italy
Synopsis
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G Italy employ the successful launch strategy used throughout Europe or devise its own?
- कॉपीराइट:
- 2000 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T03:58:12Z
- भाषा:
- English
- श्रेणी:
- Usage Restrictions:
- This is a copyrighted book.