Raising Expectations for Bonsai Consumers
This chapter examines how social entrepreneurs are partnering with the poor, helping empower growing numbers of bonsai (or BOP-bottom of the pyramid) consumers. The authors insist that these entrepreneurial projects are not alternatives to public and private sector action, but early indicators of the seismic market developments that are soon to come.
- 2008 HBS Press
- Book Quality:
- Harvard Business Publishing
- Date of Addition:
- Business and Finance, Nonfiction,
- Usage Restrictions:
- This is a copyrighted book.
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