Raising Expectations for Bonsai Consumers
Synopsis
This chapter examines how social entrepreneurs are partnering with the poor, helping empower growing numbers of bonsai (or BOP-bottom of the pyramid) consumers. The authors insist that these entrepreneurial projects are not alternatives to public and private sector action, but early indicators of the seismic market developments that are soon to come.
- कॉपीराइट:
- 2008 HBS Press
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T20:19:07Z
- भाषा:
- English
- श्रेणी:
- Usage Restrictions:
- This is a copyrighted book.