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Rural Tourism and Enterprise: Management, Marketing and Sustainability (CABI Tourism Texts)

by Neil Robinson • Michael Evans • Crispin Dale • Steve Gelder • Caroline Wiscombe • Sine Heitmann • Peter Wiltshier • Roya Rahimi • Sammy Li • Solomon Olorunfemi Olubiyo • Abiodun Elijah Obayelu • Vivienne Saverimuttu • Weng Marc Lim • Anahita Malek • Tony Greenwood • Ainurul Rosli • Nikolaos Stylos • Elizabeth Heyworth-Thomas • Sandy Ryder • Lucy Maynard • Maria Estela Varua • Fabio Carbone • Asia Alder • Maria Granados • Jane Chang • Charles Dobson

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from ... अधिक

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Rural Tourism and Enterprise: Management, Marketing and Sustainability (CABI Tourism Texts)

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