खोज परिणाम

Over the past century, the number of species that have been transported to areas outside their native range has increased steadily. New pests and pathogens place biological pressure on valuable resident species, but strict bans may conflict with trading and travel needs. An overview of how the confl... अधिक

Over the past century, the number of species that have been transported to areas outside their native range has increased steadily. New pests and pathogens place biological pressure on valuable resident species, but strict bans may conflict with trading and travel needs. An overview of how the confl... अधिक

Modelling is a useful tool for decision making in complex agro-industrial scenarios. Containing a selection of the papers presented at the International Symposium of Modelling in Pig and Poultry Production 2013, this book brings together the best and most recent academic work on modelling in the pi... अधिक

Modelling is a useful tool for decision making in complex agro-industrial scenarios. Containing a selection of the papers presented at the International Symposium of Modelling in Pig and Poultry Production 2013, this book brings together the best and most recent academic work on modelling in the pi... अधिक

The focus of this book is future global climate change and its implications for agricultural systems which are the main sources of agricultural goods and services provided to society. These systems are either based on crop or livestock production, or on combinations of the two, with characteristics ... अधिक

The focus of this book is future global climate change and its implications for agricultural systems which are the main sources of agricultural goods and services provided to society. These systems are either based on crop or livestock production, or on combinations of the two, with characteristics ... अधिक

Frank Schätzing's amazing novel is a publishing phenomenon with translation rights sold around the world, drawing rave reviews for both pulsating suspense and great scientific knowledge.The world begins to suffer an escalating and sensational series of natural disasters, and two marine biologists be... अधिक

The economic importance of real estate today demands a higher professional level for all persons dealing in real estate, with an increased emphasis on educational requirements. Also, every state requires that a person engaging professionally in the real estate business, either as a broker or as a s... अधिक

Ethical Standards in Forensic Science seeks to address the myriad practices in forensic science for a variety of evidence and analyses. The book looks at ethics, bias, what constitutes an expert in the field—both as a practitioner and to the court system—as well as the standards of practice as purpo... अधिक

For decades, managers have heard incessantly from colleagues, superiors, professors, and pundits that their salvation lies in pursuing and preserving high market share. According to the authors, however, this fiercely held belief that market share is the most appropriate basis for setting corporate ... अधिक

Given the passion most managers bring to their work, it is easy to forget that business is not warfare. Business and war differ in two critical aspects: first, war always ends, but competition never does; second, there are no customers on a military battlefield. In the absence of breakthrough innova... अधिक

Challenging and changing your existing assumptions about your customers is the most important first step in identifying your hidden profit opportunities. It is always easier to retool your thinking-your assumptions about what your customers want and are willing to pay-than to retool the actual produ... अधिक

Customer intelligence-about their preferences, about their buying behavior-can help you make a number of decisions based on fact, not conventional wisdom. This chapter will show you how to analyze and interpret data you already have within your company. While internal data clearly has its limitation... अधिक

Internal data are powerful but often inadequate or inappropriate to test certain hypotheses about your customers. These fundamental hypotheses include why customers behave the way they do and how they would respond to product and service changes. You can test these concepts reliably only through res... अधिक

Getting profits back from your customers involves wielding the full power in your marketing mix: product, promotion, place, and price. This chapter focuses on the ideas and techniques you can use to improve the first three of those elements in your marketing mix. The authors discuss segmentation and... अधिक

Raising prices-and when, how, by how much, and why-is one of the most important decisions a manager in a mature market must make. It is also the most complicated and riskiest. Of all the elements of the classic marketing mix, price is the most flexible in the short term and the most potent. While pr... अधिक

Some marketing and sales professionals allow the maxim of delighting the customer to dictate every move they make, including the prices they change. You should not overindulge your customer. Instead, make sure that you extract fair value for what you deliver. Aggressive and acquiescent actions hinde... अधिक

A common corporate shortcut is to reward salespeople primarily on how much they sell or how much revenue they bring in. This shortcut often encourages behavior that can destroy your profits or undermine your efforts to increase them. It trains salespeople to ask their superiors for lower prices inst... अधिक

The parties that make up your market-customers, competitors, analysts, regulators, and investors-are not mind readers. The only way they can understand and react to your company is to observe your public actions and statements. As a result, managers should take careful and conscious control of what ... अधिक

In their book, "Manage for Profit, Not for Market Share," authors Hermann Simon, Frank Bilstean, and Frank Luby detail a four-phase program for finding and extracting higher profits from your market. This chapter addresses the first three questions that managers invariably ask when they embark on th... अधिक

Four teenagers are drawn from an Irish mountaintop into an enchanted land and gifted with great powers: but with power comes responsibility, and a vast evil has noticed their arrival . . . On the summit of the fabled mountain Slievenamon in Ireland there is a doorway to an ancient land of terrible p... अधिक

A thoroughly revised and updated edition of a textbook for graduate students in finance, with new coverage of global financial institutions.This thoroughly revised and updated edition of a widely used textbook for graduate students in finance now provides expanded coverage of global financial instit... अधिक

This book focuses on the creation of new educational environment for youth; youth employment; crime and the juvenile system; health system; trends in health policy in the United states and other western democracies; and new environment for the transition of youth to adulthood.... अधिक

From Brooklyn's sizzling restaurant scene, the hottest cookbook of the season...From urban singles to families with kids, local residents to the Hollywood set, everyone flocks to Frankies Spuntino—a tin-ceilinged, brick-walled restaurant in Brooklyn's Carroll Gardens—for food that is "completely sat... अधिक

On June 15, 1888, a mere ninety-nine days after ascending the throne to become king of Prussia and German emperor, Frederick III succumbed to throat cancer. Europeans were spellbound by the cruel fate nobly borne by the voiceless Fritz, who for more than two decades had been celebrated as a military... अधिक