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Search results: 49
  • Diageo and Mey Icki: Turkish Delight or Turkish Hangover?

    Diageo and Mey Icki: Turkish Delight or Turkish Hangover?

    by Gamze Yucaoglu • Dante Roscini

    In September 2013, two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage raki, Diageo, the world's leading premium drinks company, was concerned about new legislation approved by the Turkis... अधिक

    Language: ENG
    कॉपीराइट: 2016
  • Mavi: Fashioning a Path to Brand Growth

    Mavi: Fashioning a Path to Brand Growth

    by Jill Avery • Gamze Yucaoglu

    Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi's private equity partner, was planning its options after seven years of investment. Ther... अधिक

    Language: ENG
    कॉपीराइट: 2017
  • BIM: Finding New Ways to Grow

    BIM: Finding New Ways to Grow

    by Gamze Yucaoglu • Michael Chu

    BIM, Turkey's giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs and operational efficiency, bui... अधिक

    Language: ENG
    कॉपीराइट: 2017
  • Mavi: Fashioning a Path to Brand Growth

    Mavi: Fashioning a Path to Brand Growth

    by Jill Avery • Gamze Yucaoglu

    This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from t... अधिक

    Language: ENG
    कॉपीराइट: 2017
  • BIM: Finding New Ways to Grow

    BIM: Finding New Ways to Grow

    by Gamze Yucaoglu • Michael Chu

    BIM, Turkey's giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs and operational efficiency, bui... अधिक

    Language: ENG
    कॉपीराइट: 2017
  • Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

    Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

    by Gamze Yucaoglu • Rajiv Lal

    In 2015, having led Hillside Beach Club (HBC) for 21 successful years, Edip Ilkbahar, HBC's founder and CEO, was looking over the plans for a new branch in Cyprus. For over two decades, Ilkbahar's company had enjoyed high occupancy, high guest satisfaction, and high return-visitor rates, not to ment... अधिक

    Language: ENG
    कॉपीराइट: 2016
  • Sales Force Management at Nobel Ilac

    Sales Force Management at Nobel Ilac

    by Gamze Yucaoglu • Doug Chung

    Case... अधिक

    Language: ENG
    कॉपीराइट: 2019
  • Migros Turkey: Scaling Online Operations During COVID-19 (C)

    Migros Turkey: Scaling Online Operations During COVID-19 (C)

    by Gamze Yucaoglu • Antonio Moreno

    The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented surge in demand in online groc... अधिक

    Language: ENG
    कॉपीराइट: 2020
  • Migros Turkey: Scaling Online Operations (A)

    Migros Turkey: Scaling Online Operations (A)

    by Gamze Yucaoglu • Antonio Moreno

    The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and delivery model for the company's g... अधिक

    Language: ENG
    कॉपीराइट: 2020
  • Migros Turkey: Scaling Online Operations (B)

    Migros Turkey: Scaling Online Operations (B)

    by Gamze Yucaoglu • Antonio Moreno

    The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the company had been running since ... अधिक

    Language: ENG
    कॉपीराइट: 2020
  • Kitopi: The Brave New World of Cloud Kitchens

    Kitopi: The Brave New World of Cloud Kitchens

    by Gamze Yucaoglu • Antonio Moreno

    The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company's 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in restaurants were more than ever fo... अधिक

    Language: ENG
    कॉपीराइट: 2021
  • Borusan Cat: Monetizing Prediction in the Age of AI (A)

    Borusan Cat: Monetizing Prediction in the Age of AI (A)

    by Gamze Yucaoglu • Navid Mojir

    Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to reduce downtime of heavy constru... अधिक

    Language: ENG
    कॉपीराइट: 2021
  • Mavi: Fashioning a Path to Brand Growth

    Mavi: Fashioning a Path to Brand Growth

    by Jill Avery • Gamze Yucaoglu

    This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from t... अधिक

    Language: ENG
    कॉपीराइट: 2017
  • Snapp: Scaling under Sanctions in Iran (B)

    Snapp: Scaling under Sanctions in Iran (B)

    by Gamze Yucaoglu • Meg Rithmire

    The case opens in November 2020 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran's first and leading ride-hailing platform, Snapp, eagerly await the results of the U.S. presidential elections. The case takes us through the challenging times between November 2019 and November 2020, as the con... अधिक

    Language: ENG
    कॉपीराइट: 2021
  • Snapp: Scaling under Sanctions in Iran (A)

    Snapp: Scaling under Sanctions in Iran (A)

    by Gamze Yucaoglu • Meg Rithmire

    The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran's first and leading ride-hailing platform, Snapp, find out about Apple's and Google's decision to remove all Iranian apps from their respective application stores. The case takes us through the founding story of ... अधिक

    Language: ENG
    कॉपीराइट: 2021
  • Borusan Cat: Monetizing Prediction in the Age of AI (B)

    Borusan Cat: Monetizing Prediction in the Age of AI (B)

    by Gamze Yucaoglu • Navid Mojir

    "Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company's predictive AI tool. While the prediction accuracy of... अधिक

    Language: ENG
    कॉपीराइट: 2022
  • MISHA: Modernizing the World of Shisha

    MISHA: Modernizing the World of Shisha

    by Gamze Yucaoglu • William R. Kerr

    Case... अधिक

    Language: ENG
    कॉपीराइट: 2018
  • iyzico: Fundraising in Emerging Markets (A)

    iyzico: Fundraising in Emerging Markets (A)

    by Gamze Yucaoglu • Marco Di Maggio

    The case opens in 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the offers the company received for its Series C round. The case then describes iyzico's origins and provides a detailed overview of the business model and growth st... अधिक

    Language: ENG
    कॉपीराइट: 2018
  • iyzico: Fundraising in Emerging Markets (B)

    iyzico: Fundraising in Emerging Markets (B)

    by Gamze Yucaoglu • Marco Di Maggio

    The case opens in July 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the pros and cons of the different term sheets the company has received for its Series C round. The case then informs the reader about some changes in circumsta... अधिक

    Language: ENG
    कॉपीराइट: 2018
  • KITEA (E): IKEA's Opening Day

    KITEA (E): IKEA's Opening Day

    by Gamze Yucaoglu • Ramon Casadesus-Masanell

    The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA's dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA's Morocco store, as well as a detailed pricing comparison between IKEA products in Morocco and elsewhe... अधिक

    Language: ENG
    कॉपीराइट: 2019
  • KITEA (F): Expanding in Africa

    KITEA (F): Expanding in Africa

    by Gamze Yucaoglu • Ramon Casadesus-Masanell

    The case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA's entry into the Moroccan market. It then traces the factors that contributed to KITEA' success and that led Tana Africa Capital Limited to acquire a minority stake in the company. In February 2018,... अधिक

    Language: ENG
    कॉपीराइट: 2019
  • KITEA (C): A Surprise Delay

    KITEA (C): A Surprise Delay

    by Gamze Yucaoglu • Ramon Casadesus-Masanell

    This case describes the delay of IKEA's store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not have proper licensing to open i... अधिक

    Language: ENG
    कॉपीराइट: 2019
  • KITEA (B): Getting Ready to Face IKEA

    KITEA (B): Getting Ready to Face IKEA

    by Gamze Yucaoglu • Ramon Casadesus-Masanell

    The case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA's entry. After incurring losses for the first time in 2013, KITEA had bounced back a... अधिक

    Language: ENG
    कॉपीराइट: 2019
  • KITEA (D): Further Changes

    KITEA (D): Further Changes

    by Gamze Yucaoglu • Ramon Casadesus-Masanell

    The case opens in February 2016, when the official date of IKEA's store opening (March 16, 2016) is announced after a five month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA's workforce in the extra five months afforded by the delay, and asks if KITEA is now ready ... अधिक

    Language: ENG
    कॉपीराइट: 2019
  • Sales Force Management at Nobel Ilac

    Sales Force Management at Nobel Ilac

    by Gamze Yucaoglu • Doug J. Chung

    The case opens in 2017 as Hakan Sahin, CEO of Nobel, the Turkish pharmaceuticals company, reviews Nobel's year-to-date performance. The case describes the pharmaceutical market and sales channels in Turkey and provides a background on Nobel. The case also provides details about a transformation stra... अधिक

    Language: ENG
    कॉपीराइट: 2019
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