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Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (... अधिक

"As Eliot Buchanan and his co-founder, Daniel Choi, entered the elevator to leave the Flybridge Capital office in Boston’s Back Bay, Buchanan could not help but smile. When the doors closed, he felt like cheering out loud. They had just signed a term sheet to raise a $2 million seed round of funding... अधिक

This book summarizes experimentally-supported research on the therapeutic efficacy of plant extracts and their constituents on a range of respiratory diseases including infections. It discusses the pharmacological, cellular and molecular factors involved in the pathogenies of respiratory diseases an... अधिक

The most comprehensive anthology of primary sources available, spanning the entire history of the American civil rights movement. A record of one of the greatest and most turbulent movements of this century, The Eyes on the Prize Civil Rights Reader is essential for anyone interested in learning ho... अधिक

Johannesburg was still a brash mining town, better known for the production of wealth than knowledge, and the University of the Witwatersrand a mere ten years old when, in 1932, these ten lectures were delivered under the auspices of the University Philosophical Society. They portrayed the ideas of ... अधिक