खोज परिणाम

An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.We live in an “Information Age” of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most econom... अधिक

We live in an "Information Age" of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Guru... अधिक

Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning.... अधिक

Article... अधिक

Over the last few years, we have witnessed an upsurge of enthusiasm about cryptocurrencies and, more generally, the so-called blockchain technology. In this new and updated edition, the authors explore what exactly these new technologies entail and promise. They argue that to understand the potentia... अधिक