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Search results: 3
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Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key a... अधिक
Language: ENGकॉपीराइट: 2021 -
Tourism Marketing in Western Europe (CABI Regional Tourism Series)
by Thomas Bausch • Eleonora Pantano • Carina Ren • Dimitrios Stylidis • Nikolaos Stylos • Konstantinos Andriotis • Annarita Sorrentino • Jordi Arcos-Pumarola • Jesús Barreal Pernas • Bernardo Borges • Francesco Calza • Jacey Choe • Marta Conill-Tetuà • Elisabeth Cooper • Rui Augusto Costa • Mengyun Hu • Elitza Iordanova • Gil Jannes • Michele Simoni • Mariapina Trunfio • Ilma Aulia ZaimTourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integ... अधिक
Language: ENGकॉपीराइट: 2022 -
Rural Tourism and Enterprise: Management, Marketing and Sustainability (CABI Tourism Texts)
by Neil Robinson • Michael Evans • Crispin Dale • Steve Gelder • Caroline Wiscombe • Sine Heitmann • Peter Wiltshier • Roya Rahimi • Sammy Li • Solomon Olorunfemi Olubiyo • Abiodun Elijah Obayelu • Vivienne Saverimuttu • Weng Marc Lim • Anahita Malek • Tony Greenwood • Ainurul Rosli • Nikolaos Stylos • Elizabeth Heyworth-Thomas • Sandy Ryder • Lucy Maynard • Maria Estela Varua • Fabio Carbone • Asia Alder • Maria Granados • Jane Chang • Charles DobsonMarketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from ... अधिक
Language: ENGकॉपीराइट: 2017