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Search results: 3
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COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives (COVID-19 in Asia)
Part of a mini-series of Focus books on COVID-19 in Malaysia, the chapters in this book address the pandemic’s impact on business and the economy in Malaysia. Covering a range of challenges and opportunities for business and the economy over a year-long period, starting from Malaysia’s first pandem... अधिक
Language: ENGकॉपीराइट: 2022 -
Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compi... अधिक
Language: ENGकॉपीराइट: 2021 -
Rural Tourism and Enterprise: Management, Marketing and Sustainability (CABI Tourism Texts)
by Neil Robinson • Michael Evans • Crispin Dale • Steve Gelder • Caroline Wiscombe • Sine Heitmann • Peter Wiltshier • Roya Rahimi • Sammy Li • Solomon Olorunfemi Olubiyo • Abiodun Elijah Obayelu • Vivienne Saverimuttu • Weng Marc Lim • Anahita Malek • Tony Greenwood • Ainurul Rosli • Nikolaos Stylos • Elizabeth Heyworth-Thomas • Sandy Ryder • Lucy Maynard • Maria Estela Varua • Fabio Carbone • Asia Alder • Maria Granados • Jane Chang • Charles DobsonMarketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from ... अधिक
Language: ENGकॉपीराइट: 2017