BMG Entertainment
Synopsis
As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the industry's current structure and economics, and a description of digital downloading efforts.
- कॉपीराईट:
- 2000 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T00:49:04Z
- भाषा:
- English
- श्रेणी:
- Usage Restrictions:
- This is a copyrighted book.