Nopane Advertising Strategy
Synopsis
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results are included. Useful for an introductory course on statistics, market research, or regression analysis.
- कॉपीराईट:
- 1992 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-04T05:26:46Z
- भाषा:
- English
- श्रेणी:
- Usage Restrictions:
- This is a copyrighted book.