Strategic Management in Tourism
Synopsis
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications.
Fully updated throughout, this new edition:
-Covers forecasting, functional management and strategic planning;
-Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management;
-Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding
Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
- कॉपीराईट:
- 2018 CAB International
Book Details
- Book Quality:
- ISBN-13:
- 9781786390264
- Publisher:
- CABI
- Date of Addition:
- 2019-09-18T03:05:37Z
- भाषा:
- English
- श्रेणी:
- Usage Restrictions:
- This is a copyrighted book.