Buy Online, Pickup in Store: Vice President of Store Operations Supplement
Synopsis
In April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store operations team, including an increased workload for store associates without additional compensation, difficulties managing the fulfillment demands of the program, and declining customer satisfaction. As she prepares for a meeting with CEO Sylvia Coparella and VP of E-commerce Charla Limont, Vega must determine whether BOPS has helped or harmed her department. She must also decide whether to recommend the program continue, continue with significant changes, or discontinue.
- कॉपीराईट:
- 2021 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2021-05-08T19:47:03Z
- भाषा:
- English
- श्रेणी:
- Usage Restrictions:
- This is a copyrighted book.