Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
By:

Synopsis

This case reveals the events that took place after the conclusion of the case "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." After reviewing Mekanism's pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed storyboards were not the right direction for the campaign, and requested that Mekanism develop a second round of storyboards. At the conclusion of the (B) case, TWG leaders must decide whether to choose one of the new storyboard sets, revisit one of the previous ideas, or request yet another iteration of the pitch.

कॉपीराईट:
2022 HBS

Book Details

Book Quality:
ISBN-13:
Publisher:
Harvard Business Publishing
Date of Addition:
भाषा:
English
श्रेणी:
Business and Finance, Nonfiction,
Usage Restrictions:
This is a copyrighted book.