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Today, when your fortunes can literally change overnight, the new strategic imperative is making your moment of maximum risk your moment of maximum opportunity. In The Upside, Adrian Slywotzky provides bold and original ideas for growth breakthroughs as well as the practical tools to use Monday mor... अधिक

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do o... अधिक

When it comes to marketing, concentrating on the four Ps - product development, price determination, place of distribution, and promotion - no longer ensures competitiveness. Relying on short-term thinking, many companies base their marketing budgets on annual sales forecasts and then demand immedia... अधिक

The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well.Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flus... अधिक

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do ot... अधिक

Explains why sales management has become an increasingly important and complex topic for top managers. Demonstrates the financial impact of a superior salesforce and then describes a way to gain superiority. The focus is on a salesforce that is responsive to customer needs and competing imperatives.... अधिक

Picasso changed the way we look at art.Profit Patterns will change the way we look at business. Picasso's work reflected the social and technological changes that swept through the early twentieth century. Equally pronounced changes are sweeping through today's business landscape, often at breathtak... अधिक