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The best of Clayton Christensen's seminal work on disruptive innovation, all in one place.No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing g... अधिक

The disk drive industry is ideal for studying patterns of business failure, because rich data exist about it and because it has a particularly fast life cycle. In a matter of a few years, market segments, companies, and technologies emerge, mature, and decline. Companies with apparently sound manage... अधिक

Why do leading firms frequently stumble when confronting technology change? Most explanations focus on management or organizational issues. This chapter proposes another theory, based on the concept of a value network--the context within which a firm identifies and responds to customers' needs, solv... अधिक

This chapter explores changes in the mechanical excavator industry, particularly with the advent of hydraulics. Despite the fact that this industry moves at a very different pace and technological intensity than the disk drive industry, the same factors precipitated the failure of both industries to... अधिक

In established companies, resources and energy coalesce most readily behind proposals to attack upmarket into higher-performance products that can earn higher margins. This rational pattern of upmarket movement can create a vacuum in low-end value networks that draws in entrants with technologies an... अधिक

Maximize the opportunity of new technologies and avoid sapping critical resources by over committing in a new direction. This chapter notes that it makes sense to implant projects aimed at commercializing disruptive technologies in small organizations that will view the projects as being on their cr... अधिक

Not only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable. The strategies and plans that managers formulate for confronting disruptive technological change should therefore be plans for learning and discovery rather than for execut... अधिक

Organizations, independent of the people and other resources in them, have capabilities. This chapter outlines three classes of factors that affect an organization's capabilities: resources, process, and values. The successful organization must develop or acquire the capability to embrace and respon... अधिक

Performance oversupply creates a fundamental change in the basis of competition in the market, often triggering product commoditization. Historically, when performance oversupply occurs, it creates an opportunity for a disruptive technology to emerge and invade established markets from below. This c... अधिक

Using the case study format, this chapter illustrates how managers can succeed when faced with disruptive technology change. Written from the point of view of a hypothetical employee of a major automaker faced with the challenge of developing and commercializing an electric vehicle. This chapter was... अधिक

The chapter summarizes, at a very high level, why and how new capabilities must be developed in organizations faced with rapid technological change. Though the vast majority of innovation challenges companies will face are sustaining in nature, some are disruptive--and successfully addressing those ... अधिक

This chapter looks at why well-managed companies that have their competitive antennae up, listen to their customers, and invest aggressively in new technologies still lose market dominance. The chapter introduces the concepts of sustaining and disruptive technologies, the tensions between them, and ... अधिक

The theories of market segmentation and brand building in Chapter 3, What Products Will Customers Want to Buy? in The Innovator's Solution by Clayton Christensen and Michael Raynor suggest that when companies segment markets and build brands in ways that match how the customer sees the market--custo... अधिक

Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such situations: heavyweight project ... अधिक

An abstract is not available for this product.... अधिक

After two years of less than stellar performance resulting in sales well below plan, senior management at General Motors (GM) mobile telecommunications service start-up, OnStar, recognized that without a substantial change in their strategy, support for the venture would dwindle. Chet Huber (HBS 197... अधिक

Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product lines tend to be assigned to the P... अधिक

NYPRO, Inc., one of the world's leading manufacturers of plastic injection-molded products, is asked by the Vistakon Division of Johnson & Johnson to manufacture molds that Vistakon will use to produce disposable contact lenses. The required dimensional tolerances for NYPRO's molds are 10 times tigh... अधिक

Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic components--customers from very different m... अधिक

Summarizes Eli Lilly's history of innovation in its business, describing how the dimensions along which innovations have been made in the industry have changed. Lilly's innovation strategy has been to pursue ever higher performance products, while others in the industry have pursued more convenient ... अधिक

Materials Technology Corp. (MTC), a high-tech materials company, is struggling in its development portfolio and to achieve a better record of delivering new products on time.... अधिक

Focuses on the difficulty established companies face when confronted with disruptive technological innovations. The power that their prior asset investments, their cost structures, and their customers have in constraining their investment and innovation decisions are clearly illustrated. Rewritten v... अधिक

Supplements the (A) case.... अधिक

Describes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of working, but, through a series of s... अधिक

Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that its internal system for identify... अधिक