शोध परिणाम
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Colonial Homes
Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to fluctuating lumber prices, Colonial ... अधिक
Language: ENGकॉपीराईट: 1989 -
Eddie Bauer, Inc.
by David E. Bell • Ann LeamonEddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible?... अधिक
Language: ENGकॉपीराईट: 1999 -
7-Eleven, Inc.
by David E. Bell • Hal HoganCan 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.... अधिक
Language: ENGकॉपीराईट: 2003 -
Disney Consumer Products: Marketing Nutrition to Children
by David E. Bell • Laura WinigIn an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to a global obesity epidemic, DCP ... अधिक
Language: ENGकॉपीराईट: 2006 -
Monsanto: Realizing Biotech Value in Brazil
In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based collection system in Brazil. Growers pai... अधिक
Language: ENGकॉपीराईट: 2006 -
Hariyali Kisaan Bazaar: A Rural Business Initiative
In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India geared toward farmers and their fam... अधिक
Language: ENGकॉपीराईट: 2007 -
Alltech...naturally
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although nume... अधिक
Language: ENGकॉपीराईट: 2007 -
Nestle
In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the v... अधिक
Language: ENGकॉपीराईट: 2008 -
JBS Swift & Co.
Brazilian meat packer JBS surprised many in the U.S. beef industry when it acquired Swift & Co.--a company more than five times its size--in 2007, then moved to acquire the U.S.'s fourth and fifth largest beef producers in 2008. The new JBS Swift slashed costs and restructured, turning around a quar... अधिक
Language: ENGकॉपीराईट: 2008 -
Diamond Foods
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to addres... अधिक
Language: ENGकॉपीराईट: 2009 -
Yum! China
Since the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and employed over 250,000 people, m... अधिक
Language: ENGकॉपीराईट: 2010 -
Red Lobster
by David E. Bell • Jason RiisRed Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift their target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over as CEO in 2004 the chain was c... अधिक
Language: ENGकॉपीराईट: 2010 -
Marine Harvest: Leading Salmon Aquaculture
Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand... अधिक
Language: ENGकॉपीराईट: 2011 -
Grupo Beta San Miguel
In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for auction. His decision will be informe... अधिक
Language: ENGकॉपीराईट: 2013 -
Note on Agriculture in Argentina
This note describes the history of Argentina agriculture and how it has been affected by government policies and new technologies.... अधिक
Language: ENGकॉपीराईट: 2014 -
BRF
In 2015, BRF's new leadership team is transforming several aspects of the Brazilian protein giant, which had grown sluggish after the 2011 merger that created it. Underlying their reforms are the common goals of reducing bureaucracy, streamlining decision making, and, most importantly, creating a un... अधिक
Language: ENGकॉपीराईट: 2015 -
Costco Companies, Inc.
by David E. Bell • Ann LeamonCostco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual fee ($100 vs. $40). The case po... अधिक
Language: ENGकॉपीराईट: 1998 -
Compaq Computer: Intel Inside?
by David E. Bell • Ann LeamonPresents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share of the market. If not, it coul... अधिक
Language: ENGकॉपीराईट: 1999 -
Compaq Computer: Consumer Notebook Group
by David E. Bell • Ann LeamonPresents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months later. Does the focus group suppo... अधिक
Language: ENGकॉपीराईट: 1999 -
Alltech
Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech had been defined by its focus o... अधिक
Language: ENGकॉपीराईट: 2017 -
Olam International
In 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic adjacencies and its 'farm gate to fact... अधिक
Language: ENGकॉपीराईट: 2008 -
Marine Harvest: Leading Salmon Aquaculture
Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand... अधिक
Language: ENGकॉपीराईट: 2011 -
Cresud and Argentina
Argentina-based Cresud managed 1 million hectares (2.5 million acres) of land in South America. For 20 years, the publicly traded company's strategy had been to acquire underutilized properties and turn them into productive farmland for cattle and crops. In 2014, Cresud's CEO wondered if the strateg... अधिक
Language: ENGकॉपीराईट: 2015 -
Unigrains
Unigrains is a French agribusiness-focused private equity firm that has provided specialized financing to France's agribusiness sector for decades and, as a result, cultivated a strong reputation and relationships in that space. Now that the broader investment community around the globe has become m... अधिक
Language: ENGकॉपीराईट: 2015