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Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of expe... अधिक

An invaluable reference for an overall but simple approach to the complexity of quantum mechanics viewed through quantum oscillators Quantum oscillators play a fundamental role in many areas of physics; for instance, in chemical physics with molecular normal modes, in solid state physics with phonon... अधिक

The famous Duke University basketball coach discusses his four-decade career, how he recruits and disciplines his players, the difference between college basketball and Olympic basketball, and how he views retirement.... अधिक

Part of the AMN book series, this book covers the principles, modeling and implementation as well as applications of resonant MEMS from a unified viewpoint. It starts out with the fundamental equations and phenomena that govern the behavior of resonant MEMS and then gives a detailed overview of thei... अधिक

Hank is thrilled about the "Best Field Trip of the Year". Everyone from Ms. Adolph's class gets to spend the night on an old-fashioned three-mast sailing ship in New York Harbor! And Hank gets even more excited when the ship's captain chooses him to be the first mate. But being first mate is not all... अधिक

Hank Zipzer wants to do well in fourth grade.<P><P> He's smart, creative and funny but writing a five paragraph essay about what he did last summer sounds impossible because he's not so good at writing, spelling or other school subjects. Since he can't write about Niagara Falls, he decides to build ... अधिक

Hank, the star of the bestselling easy-to-read series, is back! This time, he has to learn the nuts and bolts of making a robot--and making a friend!Hank's school is hosting its first-ever Build-a-Robot competition and Hank is ready to win. There's just one problem: he completely forgot about the co... अधिक

No one is shocked by the six-eyed alien strolling around the Universal back lot. The tourists just think he’s part of the show. It doesn’t take long for Buddy to land a role on a popular TV show, playing (of course) an alien. He becomes an overnight heartthrob and is suddenly faced with legions of a... अधिक

Teased by the school bully because of his Halloween costume, underachieving Hank, with the help of his friends, exacts revenge by creating the scariest and grossest haunted house ever and inviting the bully to visit.... अधिक

Hank LOVES baseball. L-O-V-E-S it! <P><P>Unfortunately, though, he's not very good at the game. So everyone is surprised--including Hank himself--when Hank throws a zinger pitch at a practice for P.S. 87's annual School Olympiad baseball game. Hank knows how he pitched the "Zippity Zinger"--it must ... अधिक

It's time for the end of year parent-teacher conference, and Hank's in a panic. He's afraid that his teacher is going to tell his parents that he has to repeat the fourth grade. So Hank creates an elaborate scheme to have his parents win an out-of-town trip so they're gone during the conference d... अधिक

It's science project time in Ms. Adolf's class. This is good news and bad news for Hank--he loves science, but he hates the report part. So Hank turns to TV to take his mind off things. But when the program directory scrolls by too quickly for Hank to know what's on, he decides to take apart the cab... अधिक

PS 87 is having multicultural week, and Ms. Adolf's class is putting on a "Foods from Around the World" luncheon. Hank is thrilled--no reading, no outlining, and no review questions, just cooking! Hank makes enchiladas, and at the luncheon, Ms. Adolf piles her plate with lots of food. But after a fe... अधिक

Hank thought that getting through summer school to get to the fifth grade would be hard enough, but little did he know that it would get worse! Everyone in the fifth grade is starting to focus on a sport--and they're really good. Everyone, that is, except Hank.... अधिक

It's report card day-the most dreaded day in Hank's school year. And when Hank gets his grades, they're his worst nightmare come true: a D in spelling, a D in reading, a D in math.<P><P> After school, Hank and his friends go to his mom's deli. His mom is on the prowl-she knows a report card day whe... अधिक

Summer school are two words in the English language that Hank Zipzer doesn't want to learn. But there's no getting out of this one for Hank-summer school, here he comes! Will Hank have to spend the summer bored to death inside a sweltering classroom, or will he actually learn a cool lesson or two?... अधिक

A six-eyed teenage alien refugee becomes a Hollywood star in this hilarious series opener by the bestselling authors of the Hank Zipzer series.When thirteen-year-old Buddy Burger has to flee from his alien planet, he crash lands in an even wilder place: Hollywood, California. But no one is shocked t... अधिक

A six-eyed teenage alien’s future in Hollywood—and on Earth—is at risk when a visitor from his home planet arrives in this humorous adventure.After escaping his oppressive red dwarf planet and landing a role on a popular Hollywood sitcom, Buddy Burger seems destined for high-flying success. His legi... अधिक

Billy and the Hoove are back in the hilarious new series from bestselling authors Henry Winkler and Lin Oliver! When Billy Broccoli finds out his personal ghost, Hoover Porterhouse, is failing Responsibility, Billy decides it's his mission to help Hoover turn his grade around. But how? Then i... अधिक

Billy and Hoover are back in the hilarious new series from bestselling authors Henry Winkler and Lin Oliver! It's time for Moorepark Middle School's annual Speak Out Challenge, and Billy Broccoli thinks he's got it made. With his best friend Hoover Porterhouse-the ghost with the most-by his side,... अधिक

A hilarious new series from Henry Winkler & Lin Oliver, authors of the bestselling HANK ZIPZER books! Billy Broccoli is new to the neighborhood, and wants cool friends and a spot on the baseball team more than anything. But the one thing he never wanted is his own personal ghost. So imagine his ... अधिक

Another hilarious adventure for Billy and the Hoove from bestselling authors Henry Winkler and Lin Oliver! Billy Broccoli is used to getting expert advice--wanted or not--from the ghost with the most, Hoover Porterhouse! The Hoove has smooth moves and a silver tongue...and he isn't shy about shar... अधिक

One afternoon, Hank overhears his mom and Frankie's mom talking about having a baby. Having a baby!? It must be Frankie's mom that they're talking about! Frankie will go crazy when he hears about this! Hank worries about how to break the news to his best friend' until he finds out that it's his own... अधिक

Hank Zipzer is failing math, so he has to work with Heather Payne, resident class brain, to help get his grades up. At the same time, Hank’s school is putting on a production of The King and I. As coincidence would have it, Hank is cast as the King, and Heather as Anna. But when Hank’s dad tells ... अधिक

Hank's dad has decided to enter a crossword-puzzle tournament, and he wants to make a family road trip of it! So the family piles into the car'along with Frankie and Katherine the iguana (Hank and Emily each get to bring a ?friend?). When they reach their destination, they'll get to spend the day a... अधिक