शोध परिणाम

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to sales. Her first set of decisi... अधिक

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As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media message.... अधिक

Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum.... अधिक

Ito-Yokado, the 16th largest retail conglomerate in the world, has struggled with the declining performance in the apparel division of its superstores for over a decade. Apparel sales are slipping, eating hard-won gains in the retailer's food division. CEO Toshifumi Suzuki has already instituted a n... अधिक

After a period of turbulence, the fourth generation of Nordstroms are in control of the $7.1 billion apparel retailer. They have instituted a number of changes in buying and IT that have turned the business around. What can they do to ensure future growth?... अधिक

Carmax is the largest multi-market used car dealer in the U.S., and has no format-to-format competitor in the $375 billion used car market. CarMax is trying to do what some analysts believed to be impossible: sell used cars profitably on a national scale, and at the same time revamp the tarnished im... अधिक

Toshifumi Suzuki, chairman and CEO of Seven and I Holding Co., was widely credited as the mastermind behind Seven-Eleven Japan's spectacular rise. Although Seven-Eleven Japan began as a small licensee of U.S. convenience store chain 7-Eleven, Inc. (then Southland Corp.) in 1974, it grew to become th... अधिक

On a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been named vice-president for Sales Effe... अधिक

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG) gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of strategic next steps for the group. Hewl... अधिक

February 2011: O.P. Bhatt reflected contentedly on his five-year term as Chairman of State Bank of India (SBI), India's largest commercial bank. He had led SBI on a journey of transformation from an old, hierarchical, transaction oriented, government bank to a modern, customer focused, and technolog... अधिक

Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a large blow as people questioned t... अधिक

Gentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill its mission of financial inclu... अधिक

This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy, young population, and by new r... अधिक

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Digital Lumens, founded in 2007, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use-by up to 90% in some cases-but also served as a tool for ... अधिक

Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use-by up to 90% in some cases-but also served as a tool for th... अधिक

Case... अधिक

Gentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill its mission of financial inclu... अधिक

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG) gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of strategic next steps for the group. Hewl... अधिक

February 2011: O.P. Bhatt reflected contentedly on his five-year term as Chairman of State Bank of India (SBI), India's largest commercial bank. He had led SBI on a journey of transformation from an old, hierarchical, transaction oriented, government bank to a modern, customer focused, and technolog... अधिक

BancoSol, a microfinance bank headquartered in La Paz, Bolivia, was forced to adjust its lending strategy and business model because of a regulatory change. 60% of the bank's lending portfolio would have to move to the productive sector of the Bolivian economy by 2018, and these loans would have a c... अधिक

In 2015, having led Hillside Beach Club (HBC) for 21 successful years, Edip Ilkbahar, HBC's founder and CEO, was looking over the plans for a new branch in Cyprus. For over two decades, Ilkbahar's company had enjoyed high occupancy, high guest satisfaction, and high return-visitor rates, not to ment... अधिक

Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use-by up to 90% in some cases-but also served as a tool for th... अधिक

Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted that the company will generate ... अधिक