In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make--from focusing on the wrong customers to choosing the wrong products to develop--that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.
- 2010 Harvard Business School Publishing Corporation
- Book Quality:
- Harvard Business Review Press
- Date of Addition:
- Business and Finance, Nonfiction, Technology,
- Usage Restrictions:
- This is a copyrighted book.
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