BigEast Bank
Synopsis
BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is considered in the approval process.
- பதிப்புரிமை:
- 2001 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T00:49:45Z
- மொழி:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.