McDonald's Corp. (Abridged)
Synopsis
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to beat McDonald's at its own, original game.
- பதிப்புரிமை:
- 2002 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T03:47:50Z
- மொழி:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.