What's Your Best Innovation Bet?
Synopsis
"The Challenge
Successful technology innovation requires firms to make good predictions about product and service capabilities that consumers will value in the future. Getting this wrong can be costly.
The Solution
By studying how a technology has evolved along key dimensions, and understanding the degree to which consumers’ needs have been satisfied on those dimensions, it’s possible to determine where best to invest in further technology development.
The Proof
Applying this approach, teams across industries have conceived of promising new products that are now in development or launched, including a financial data mobile app and a noninvasive glucose-monitoring technology."
- பதிப்புரிமை:
- 2017 Harvard Business School Publishing
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business School Publishing
- Date of Addition:
- 2018-12-19T18:23:42Z
- மொழி:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.