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STRATEGIC MANAGEMENT IN TOURISM, 3rd Edition (Cabi Tourism Texts)
by James Wilson • Larry Dwyer • Noel Scott • Kanes K. Rajah • Yvette Reisinger • Brent Ritchie • Geoff Southern • Luiz Moutinho • Anne-Mette Hjalager • Scott McCabe • Mercedes Melchior-Navarro • María Moral-Moral • Eduardo Parra-López • Shirley Rate • Alfonso Vargas-Sánchez • S. F. Witt • Vanessa Yanes-Estévez • Ronnie Ballantyne • Yawei Jiang • Jithendran Kokkamikal • Dawn Gibson • Kun-Huang Huarng • José Alberto Martínez-González • Rafael Alberto Pérez González • Alejandro P Rez-Ferrant • Tiffany Hui-Kuang YuThis comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends as well as an analysis of the impact of crucial environmental issues and their implications. ... மேலும்
Language: ENGCopyright: 2018