खोज परिणाम

Much more than a travel narrative 360 Degrees Longitude: One Family's Journey Around the World is a glimpse at what it means to be a "global citizen"-a progressively changing view of the world as seen through the eyes of an American family of four.After more than a decade of planning, John Higham an... மேலும்

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this tex... மேலும்

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straig... மேலும்

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straig... மேலும்

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industrie... மேலும்

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industrie... மேலும்

Strategic human capital management (HCM) is not just a measurement focused approach to human resource management (HRM). It is certainly not a decision science in which people can be managed as a result of quantitative analysis and financial valuation. In fact, it is probably more of an art than a sc... மேலும்

Full of practical advice for HR and other business professionals, The Social Organization is a clear guide to addressing the urgent need for companies to shift their focus from developing individuals to enabling networks and relationships between employees. Case studies from leading companies such a... மேலும்

This book provides insights into current issues in corporate governance by examining twelve cases from the 2010s and 2020s where corporate governance was seen to be an issue. The cases are designed to introduce the reader to ‘real life’ episodes with corporate governance implications, shedding light... மேலும்

What role do independent institutional investors play in the corporate governance of listed German companies? The authors provide insight into an empirical and qualitative research study, exploring the importance of communication and the role, independence and expertise, responsibilities, influence ... மேலும்

First published in 1999, this volume aims to explore the impact of China’s recent economic reforms and dynamic economic progress on land use, the property market and construction activity under the leadership of Deng Xiaoping until his death in 1997. Following the famine and bloody mayhem of Mao Zed... மேலும்

Multinational enterprises have become a main engine of the global economy, technical advancement, and product innovation, playing a pivotal role in the world economy and the global technological revolution. However, MNEs are also often embroiled in financial fraud and corporate scandal which show th... மேலும்

This book, originally published in 1977, is a survey of European historiography from its origins in the historians of Greece and Rome, through the annalists and chroniclers of the middle ages, to the historians of the late eighteenth century. The author concentrates on those writers whose works fit ... மேலும்

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and upd... மேலும்

This book is the first to explore the issue of corporate governance in China's new corporations. With rapid development over the last two decades, China has seen compelling achievements in overseas investment. Specifically, an increasing number of Chinese companies have been “going out” to become mu... மேலும்

The major change the authors hope to accomplish is to help students develop a new way of looking at, and studying, the earth. Students can then use their observations to make intelligent conclusions, or inferences they have learned.... மேலும்

This practical book presents the modeling of dynamic biological engineering processes in a readily comprehensible manner, using the unique combination of simplified fundamental theory and direct hands-on computer simulation. The mathematics is kept to a minimum, and yet the 60 examples illustrate al... மேலும்

This book examines the success story of Seng Heng Bank (SHB), the successful acquisition of SHB by Industrial and Commercial Bank of China (ICBC), and the continuing sound management and performance of ICBC (Macau). It shows how a loss-making small bank grew into one of the best banks in Macao and h... மேலும்

In the light of new archival material the editors take a fresh look at Russian aviation in the twentieth century. Presenting a comprehensive view of Russian aviation, from its genesis in the late czarist period to the present era, the approach is essentially chronological with a major emphasis on t... மேலும்

Network Science is the emerging field concerned with the study of large, realistic networks. This interdisciplinary endeavor, focusing on the patterns of interactions that arise between individual components of natural and engineered systems, has been applied to data sets from activities as diverse... மேலும்

Practice Skills in Social Work and Welfare has established itself as the essential text to prepare students for the wide-ranging challenges they will face in today's human service sector. This new third edition continues the text's core strength of combining grounded theory with practical examples t... மேலும்

Sports Math Mania! will give you the inside scoop on all the major sports stats. It will help you sort the legends from the losers. And it will dazzle your brain with cool sports trivia and wacky facts. Without math, sports would not exist! Don't believe us? Try to describe an exciting game without ... மேலும்

Project managers in construction and civil engineering need to base their decisions on realistic information about risk and public perceptions of risk. This second edition of the original practical and straightforward text retains the easy-to-read format, but has been expanded to encompass the entir... மேலும்

This book gathers outstanding papers presented at the 16th Annual Conference of China Electrotechnical Society, organized by China Electrotechnical Society (CES), held in Beijing, China, from September 24 to 26, 2021. It covers topics such as electrical technology, power systems, electromagnetic emi... மேலும்

This book gathers outstanding papers presented at the 16th Annual Conference of China Electrotechnical Society, organized by China Electrotechnical Society (CES), held in Beijing, China, from September 24 to 26, 2021. It covers topics such as electrical technology, power systems, electromagnetic emi... மேலும்