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Search results: 8
  • Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (New Directions in Tourism Analysis)

    Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (New Directions in Tourism Analysis)

    by Ulrike Gretzel • Marianna Sigala

    This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tour... மேலும்

    Language: ENG
    Copyright: 2018
  • International Cultural Tourism

    International Cultural Tourism

    by David Leslie • Marianna Sigala

    International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transform... மேலும்

    Language: ENG
    Copyright: 2005
  • Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases

    Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases

    by Marianna Sigala • Coralie Haller

    This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and ... மேலும்

    Language: ENG
    Copyright: 2023
  • Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications

    Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications

    by Marianna Sigala • Roya Rahimi • Mike Thelwall

    This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to... மேலும்

    Language: ENG
    Copyright: 2019
  • Management and Marketing of Wine Tourism Business: Theory, Practice, And Cases

    Management and Marketing of Wine Tourism Business: Theory, Practice, And Cases

    by Marianna Sigala • Richard N. S. Robinson

    This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer ... மேலும்

    Language: ENG
    Copyright: 2019
  • Wine Tourism Destination Management and Marketing: Theory and Cases

    Wine Tourism Destination Management and Marketing: Theory and Cases

    by Marianna Sigala • Richard N. S. Robinson

    The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The ... மேலும்

    Language: ENG
    Copyright: 2019
  • Case Based Research in Tourism, Travel, Hospitality and Events

    Case Based Research in Tourism, Travel, Hospitality and Events

    by Karen A. Smith • Marianna Sigala • Anastasia Yeark • Rajka Presbury • Marcela Fang

    This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solv... மேலும்

    Language: ENG
    Copyright: 2022
  • Cruise Ship Tourism

    Cruise Ship Tourism

    by Jo-Anne Lester • Ross Dowling • James Henry • Abel Alonso • Michael Lück • Lori Pennington-Gray • Alexis Papathanassis • Clare Weeden • Hannah Wood • Professor Noel Scott • Sandra Wilson • Joseph M Cheer • Sheree-Ann Adams • Professor Michael Clancy • Professor Ross A Klein • William Terry • Professor Xavier Font • Mireia Guix Navarrete • Maria Jesús Bonilla • Jill Poulston • Michael P. Vogel • Adam Weaver • Philip Gibson • Maree Thyne • Júlio Mendes • Manuela Guerreiro • Bingjie Liu • Peter Tarlow • Arja Lemmetyinen • Gabriella Polizzi • Antonino Mario Oliveri • Professor James Petrick • Suiwen Zou • Kam Hung • Claire Lambert • Nigel Jarvis • Ioannis Pantelidis • Nevil Alexander • Eloise Botelho • Carla Fraga • Rodrigo Vilani • Michael Shone • Jude Wilson • David G Simmons • Emma J Stewart • Gaetano Sabato • C Michael Hall • Claire Ellis • Pascal Scherrer • Kaye Walker • Daniela Liggett • Emad Monshi • Marianna Sigala • Véronique Mondou • Benjamin Taunay • Iris Mao

    Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the r... மேலும்

    Language: ENG
    Copyright: 2017
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