खोज परिणाम

Students of literary theory have been well provided for by the publication of various Readers in literary theory. However, the relation between theory and critical practice still presents a problem to the general reader. This book brings together essays by major critics which apply theory to practic... மேலும்

Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth categories and to nurture the Pow... மேலும்

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in digital media for its men's... மேலும்

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in the West, ethnic groups, aspiring and younger c... மேலும்

In 1997 Nestl committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestl including merger and acquisition choices, strategies for improving products, a... மேலும்

In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on the oral care and emerging mark... மேலும்

AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance (particularly graphics related), pow... மேலும்

Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case ... மேலும்

Over the last several decades, historians of public health in Britain’s colonies have been primarily concerned with the process of policy making in the upper echelons of the medical and sanitary administrations. Yet it was the lower level staff that formed the backbone of public health systems in th... மேலும்

An entrepreneurial produce packaging firm, that has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging product to market. The technology ho... மேலும்

Doug Rauch, the former president of grocery store chain Trader Joe's, had long been troubled by the amount of food, especially fresh and healthy produce, which was wasted in the food system. Simultaneously, he was frustrated by the paradox he saw in the U.S. food system: rising food insecurity, broa... மேலும்

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand... மேலும்

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doi... மேலும்

Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth categories and to nurture the Pow... மேலும்

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand... மேலும்

When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T. - also seen spelled as American Repertory Theatre) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theate... மேலும்

In November 2011, just days before the holiday shopping rush, the senior leadership team of The Home Depot, Inc., (Home Depot), the world's largest home improvement chain, discussed how best to navigate the new interconnected world of retail. Retailers across the board faced a rapidly changing envir... மேலும்

In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While the first Toyota recall was met w... மேலும்

An authoritative guide to investigating high-technology crimesInternet crime is seemingly ever on the rise, making the need for a comprehensive resource on how to investigate these crimes even more dire. This professional-level book--aimed at law enforcement personnel, prosecutors, and corporate inv... மேலும்

Master your virtual environment with the ultimate vSphere guide Mastering VMware vSphere 6.7 is the fully updated edition of the bestselling guide to VMware's virtualization solution. With comprehensive coverage of this industry-leading toolset, this book acts as an informative guide and valuable re... மேலும்

This proceedings book highlights the latest research and developments in psychometrics and statistics. Featuring contributions presented at the 82nd Annual Meeting of the Psychometric Society (IMPS), organized by the University of Zurich and held in Zurich, Switzerland from July 17 to 21, 2017, its ... மேலும்

This proceedings volume highlights the latest research and developments in psychometrics and statistics. This book compiles and expands on selected and peer reviewed presentations given at the 83rd Annual International Meeting of the Psychometric Society (IMPS), organized by Columbia University and ... மேலும்

This Sourcebook contains numerous original translations of ancient poetry, inscriptions and documents, all of which illuminate the multifaceted nature of sexuality in antiquity.The detailed introduction provides full social and historical context for the sources, and guides students on how to use th... மேலும்

The U. S. Supreme Court, with its controlled, highly institutionalized decision-making practices, provides an ideal environment for studying coalition formation. The process begins during the oral argument stage, which provides the justices with their first opportunity to hear one another's attitu... மேலும்

The Cambridge Handbook of the Global Work-Family Interface is a response to growing interest in understanding how people manage their work and family lives across the globe. <P><P>Given global and regional differences in cultural values, economies, and policies and practices, research on work-family... மேலும்