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Case... மேலும்

This case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks wh... மேலும்

This case describes how Feeding America, the third-largest nonprofit organization in the US, designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of a centralized artificial currenc... மேலும்

Supplement... மேலும்

Algorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace strategy, and determine whether the... மேலும்

Case... மேலும்

The case explores the rise and popularity of the Bored Ape Yacht Club non-fungible tokens (NFTs).`... மேலும்

By 2017, GoFundMe is the world's largest social fundraising platform. Gross donation volume is growing rapidly yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives. ... மேலும்

Industry and Background Note... மேலும்

Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's efforts through the creation of a... மேலும்

Wade Watts has won control of the OASIS - a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform's potentially negative externalities.... மேலும்

In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage investments in technology businesses... மேலும்

LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business model, however, brought challenges t... மேலும்

The note discusses reasons for buying and owning NFTs.... மேலும்

To identify design ideas for their own startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate. ... மேலும்

Case Study - Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for CRE equity investors. Cadre was a pioneering New York City-based startup, offerin... மேலும்

"Yo-Yo Ma, world-famous cellist and musical icon, stood inside the Visitor Center of the Tanglewood Music Center, a performance and music education complex in Lenox, Massachusetts. Through a window, he gazed out at the Koussevitzky Music Shed, a gorgeous open-air concert hall in which Ma had perform... மேலும்

Supplement... மேலும்

Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising mar... மேலும்

Opportunity Insights -- a non-profit that researches drivers of economic opportunity and develops policy solutions to help families achieve better life outcomes -- seeks to expand its impact.... மேலும்

In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to provide a marketplace for fine art... மேலும்

"In the United States, as in many other countries, inventors are granted patents that give them sole rights of commercialization—and the right to block commercialization of arguably similar inventions—for a fixed period of time (20 years).1 By allowing inventors to capture the value they create, pat... மேலும்

This case, set in October 2017, follows Danielle Steer, general counsel for Carbonite, as she defends the company against claims of patent infringement. It provides a broad overview of the U.S. patent system and explores the impact that non-practicing entities (sometimes also called "patent trolls")... மேலும்