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Search results: 14
  • Unilever: Remote Work in Manufacturing

    Unilever: Remote Work in Manufacturing

    by Prithwiraj Choudhury • Susie L. Ma

    In December 2021, Unilever-one of the world's largest producers of consumer goods-was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a facility in Brazil with state-of-... மேலும்

    Language: ENG
    Copyright: 2022
  • Western Governors University: 10x Vision

    Western Governors University: 10x Vision

    by William R. Kerr • Susie L. Ma

    Western Governors University (WGU) was a nonprofit institution of higher education whose online learning model served more than 100,000 students in 2019 and was scaling rapidly. President Scott Pulsipher wanted to expand WGU's reach to millions more with a plan called 10x Vision. 10x Vision called f... மேலும்

    Language: ENG
    Copyright: 2019
  • Korea Telecom: Building a GiGAtopia (B)

    Korea Telecom: Building a GiGAtopia (B)

    by Feng Zhu • Shane Greenstein • Susie L. Ma

    Korea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top f... மேலும்

    Language: ENG
    Copyright: 2019
  • Baroo (A): Pet Concierge

    Baroo (A): Pet Concierge

    by Thomas R. Eisenmann • Susie L. Ma

    Baroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo's growth was slowing while it's appetite for funding was accelerating. Hyde wanted to hit the gas and continue expanding to new cities, whic... மேலும்

    Language: ENG
    Copyright: 2019
  • Engineering An Inclusive Bioeconomy

    Engineering An Inclusive Bioeconomy

    by Tarun Khanna • Raffaella Sadun • Susie L. Ma

    In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the genomic codes of all known species... மேலும்

    Language: ENG
    Copyright: 2019
  • Wayfair

    Wayfair

    by Matthew Preble • Jeffrey Rayport • Susie L. Ma

    In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual imagery, which has traditionally ... மேலும்

    Language: ENG
    Copyright: 2019
  • Seeding and Selling Asana

    Seeding and Selling Asana

    by Amram Migdal • Jeffrey Rayport • Susie L. Ma

    In December 2019, Oliver Jay, Asana's Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and tracked on a single, integrated plat... மேலும்

    Language: ENG
    Copyright: 2021
  • Fluidity: The Tokenization of Real Estate Assets

    Fluidity: The Tokenization of Real Estate Assets

    by David Lane • Marco Di Maggio • Susie L. Ma

    Case... மேலும்

    Language: ENG
    Copyright: 2018
  • Breakthroughs at Blueprint Medicines

    Breakthroughs at Blueprint Medicines

    by Richard G. Hamermesh • Kathy Giusti • Susie L. Ma

    Precision medicine company Blueprint Medicines was building a successful track record for bringing drug therapies to market 40% faster than average. The company had spent $40 million dollars and two years building a compound library that became its drug development engine. Blueprint's drug developme... மேலும்

    Language: ENG
    Copyright: 2020
  • MobSquad

    MobSquad

    by Prithwiraj Choudhury • William R. Kerr • Susie L. Ma

    Irfhan Rawji (MBS 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data science. MobSquad also helped comp... மேலும்

    Language: ENG
    Copyright: 2020
  • Ant Group (D)

    Ant Group (D)

    by Feng Zhu • Krishna G. Palepu • Kerry Herman • Susie L. Ma

    The (D) case updates the case series from the time of Ant's planned IPO, and the Chinese government's regulatory shifts.... மேலும்

    Language: ENG
    Copyright: 2021
  • Paul Polman

    Paul Polman

    by Youngme Moon • Elizabeth A. Keenan • Susie L. Ma

    Over his 40-year career, Paul Polman had led some of the world's largest consumer goods companies, making his biggest mark as CEO of Unilever-a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate social responsibility (CSR) an... மேலும்

    Language: ENG
    Copyright: 2022
  • Michael Lomax at UNCF

    Michael Lomax at UNCF

    by Sarah Gulick • Joseph B. Fuller • Susie L. Ma

    Case... மேலும்

    Language: ENG
    Copyright: 2022
  • Ment.io: Knowledge Analytics for Team Decision Making

    Ment.io: Knowledge Analytics for Team Decision Making

    by Jeffrey T. Polzer • Susie L. Ma • Yael Grushka-Cockayne • Shlomi Pasternak

    Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg's frustration that, while organizations collected ever increasing amounts of data, the inform... மேலும்

    Language: ENG
    Copyright: 2020
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