Strategic Activity-Based Management
Synopsis
Analysis reveals that many demands for organizational resources arise not only from products but also from customers and distribution and delivery channels. When we have even a rough economic map of our customer profitability, we have enormous opportunities for profit improvement. This chapter covers the wide variety of actions managers can take to transform unprofitable customers into profitable ones through initiatives on pricing, technology, ordering, and distribution.
- కాపీరైట్:
- 1997 HBS Press
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T04:28:15Z
- భాష:
- English
- వర్గం:
- Usage Restrictions:
- This is a copyrighted book.