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Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.... మరిన్ని

Foster has worked as a writer and as a creative director in advertising agencies for 35 years. He proposes a new idea of leadership--"ideaship"--arguing that leaders should create workplaces that are idea-friendly and encourage workers to be idea-prone. He offers an array of suggestions for perso... మరిన్ని

A revised and expanded edition of a bestselling classic--more than 90,000 copies sold of the first edition This new edition includes to completely new chapters Cleverly weaves together exercises, stories, quotations, and illustrations to offer a fun and practical guide to idea generation How to Get ... మరిన్ని

In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes-then called "love apples"-were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise: q... మరిన్ని