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Search results: 12
  • Advertising's New Medium: Human Experience

    Advertising's New Medium: Human Experience

    by Jeffrey F. Rayport

    Article... మరిన్ని

    Language: ENG
    కాపీరైట్: 2013
  • Marshall Industries

    Marshall Industries

    by Jeffrey F. Rayport • Cathy Olofson

    Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell electronics components, but th... మరిన్ని

    Language: ENG
    కాపీరైట్: 1999
  • Spark Innovation Through Empathic Design

    Spark Innovation Through Empathic Design

    by Dorothy Leonard • Jeffrey F. Rayport

    Almost all companies today compete to some degree on the basis of continuous innovation. And many turn to customers for information to guide that innovation. The problem is that customers' ability to guide new product and service development is limited by their experience and by their ability to ima... మరిన్ని

    Language: ENG
    కాపీరైట్: 1997
  • Encyclopaedia Britannica (A)

    Encyclopaedia Britannica (A)

    by Jeffrey F. Rayport • Thomas A. Gerace

    Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it.... మరిన్ని

    Language: ENG
    కాపీరైట్: 1995
  • Monster.com

    Monster.com

    by Jeffrey F. Rayport • Dickson L. Louie

    Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and entered a four-year deal with AOL. A... మరిన్ని

    Language: ENG
    కాపీరైట్: 2000
  • First Direct (A)

    First Direct (A)

    by Jeffrey F. Rayport • Dickson L. Louie

    Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout the United Kingdom. By employi... మరిన్ని

    Language: ENG
    కాపీరైట్: 1997
  • Delivering the Goods at Shippo

    Delivering the Goods at Shippo

    by Jeffrey J. Bussgang • Jeffrey F. Rayport • Olivia Hull

    Laura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print... మరిన్ని

    Language: ENG
    కాపీరైట్: 2017
  • Disney's "The Lion King" (A): The $2 Billion Movie

    Disney's "The Lion King" (A): The $2 Billion Movie

    by Cate Reavis • Carin-Isabel Knoop • Jeffrey F. Rayport

    In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded $1.5 billion. This case describe... మరిన్ని

    Language: ENG
    కాపీరైట్: 1998
  • What Serves the Customer Best? (HBR Case Study and Commentary)

    What Serves the Customer Best? (HBR Case Study and Commentary)

    by David Herman • Paul F. Nunes • Jeffrey F. Rayport • Joe Scafido • Woodruff W. Driggs • Stephen Dull

    HBR Case Study... మరిన్ని

    Language: ENG
    కాపీరైట్: 2006
  • Virtual Vineyards

    Virtual Vineyards

    by Alvin J. Silk • Jeffrey F. Rayport • Thomas A. Gerace • Lisa R. Klein

    Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers through cofounder Peter Granoff's a... మరిన్ని

    Language: ENG
    కాపీరైట్: 1996
  • Web Site Blues (HBR Case Study and Commentary)

    Web Site Blues (HBR Case Study and Commentary)

    by David Ticoll • David Siegel • Regina Fazio Maruca • Jeffrey F. Rayport • Candice Carpenter

    So far, Rachel Soltanoff's instincts had been right. As CEO in this fictional case study, she had successfully navigated TradeRite Software's transition from a news service for stockbrokers to a $70 million provider of shrink-wrapped software geared toward both brokers and the growing day-trader mar... మరిన్ని

    Language: ENG
    కాపీరైట్: 1999
  • Peabody Essex Museum: What Next?

    Peabody Essex Museum: What Next?

    by V. Kasturi Rangan • Jeffrey Rayport

    The case describes the 25-year transformation of Peabody Essex Museum, which was created in 1993 by the merger of two sub-scale predecessor cultural institutions, operating since 1799, in Salem, Massachusetts. Dan Monroe, its founding CEO, began a process of building the institution, which, when he ... మరిన్ని

    Language: ENG
    కాపీరైట్: 2019
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