శోధన ఫలితాలు

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this tex... మరిన్ని

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straig... మరిన్ని

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straig... మరిన్ని

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industrie... మరిన్ని

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industrie... మరిన్ని

From the torture of detainees at Abu Ghraib to unnecessary military attacks on civilians, this book is an account of the violations of international criminal law committed during the United States invasion of Iraq. Taking stock of the entire war, it uniquely documents the overestimation of the succ... మరిన్ని

Although Webster Parish was not founded until 1871, the settlement of the area began as early as 1818 in southern parts of the parish as well as in areas east of the parish's lifeline, Dorcheat Bayou. The town of Minden had been the economic center of the old Claiborne Parish since the 1840s and wou... మరిన్ని

How did the United States go from being a country that tries to rehabilitate street criminals and prevent white-collar crime to one that harshly punishes common lawbreakers while at the same time encouraging corporate crime through a massive deregulation of business? Why do street criminals get stif... మరిన్ని

How did the United States go from being a country that tries to rehabilitate street criminals and prevent white-collar crime to one that harshly punishes common lawbreakers while at the same time encouraging corporate crime through a massive deregulation of business? Why do street criminals get stif... మరిన్ని

Twenty-Four Stories From Psychology... మరిన్ని

Twenty-Four Stories From Psychology... మరిన్ని

Much more than a travel narrative 360 Degrees Longitude: One Family's Journey Around the World is a glimpse at what it means to be a "global citizen"-a progressively changing view of the world as seen through the eyes of an American family of four.After more than a decade of planning, John Higham an... మరిన్ని

The contributors investigate policy paradigms and their ability to explain the policy process actors, ideas, discourses and strategies employed to provide readers with a better understanding of public policy and its dynamics.... మరిన్ని

The contributors investigate policy paradigms and their ability to explain the policy process actors, ideas, discourses and strategies employed to provide readers with a better understanding of public policy and its dynamics.... మరిన్ని

This book provides insights into current issues in corporate governance by examining twelve cases from the 2010s and 2020s where corporate governance was seen to be an issue. The cases are designed to introduce the reader to ‘real life’ episodes with corporate governance implications, shedding light... మరిన్ని

What role do independent institutional investors play in the corporate governance of listed German companies? The authors provide insight into an empirical and qualitative research study, exploring the importance of communication and the role, independence and expertise, responsibilities, influence ... మరిన్ని

First published in 1999, this volume aims to explore the impact of China’s recent economic reforms and dynamic economic progress on land use, the property market and construction activity under the leadership of Deng Xiaoping until his death in 1997. Following the famine and bloody mayhem of Mao Zed... మరిన్ని

Multinational enterprises have become a main engine of the global economy, technical advancement, and product innovation, playing a pivotal role in the world economy and the global technological revolution. However, MNEs are also often embroiled in financial fraud and corporate scandal which show th... మరిన్ని

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and upd... మరిన్ని

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and pr... మరిన్ని

The primary objective of this book is to introduce students to the concepts underlying qualitative research and how this kind of research can be conducted in a practical manner. Thus, it discusses various approaches to qualitative research and provides examples of these approaches being carried out ... మరిన్ని

Leading Irish academics and policy practitioners present a current and comprehensive study of policy analysis in Ireland. Contributors examine policy analysis at different levels of government and governance including international, national and local and in the civil service, as well as non-gover... మరిన్ని

This book, originally published in 1977, is a survey of European historiography from its origins in the historians of Greece and Rome, through the annalists and chroniclers of the middle ages, to the historians of the late eighteenth century. The author concentrates on those writers whose works fit ... మరిన్ని

This book is the first to explore the issue of corporate governance in China's new corporations. With rapid development over the last two decades, China has seen compelling achievements in overseas investment. Specifically, an increasing number of Chinese companies have been “going out” to become mu... మరిన్ని

In this authoritative volume, race and ethnicity are themselves considered as central organizing principles in why, how, where and by whom crimes are committed and enforced. The contributors argue that dimensions of race and ethnicity condition the very laws that make certain behaviors criminal, the... మరిన్ని