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Search results: 11
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Garanti Payment Systems: Digital Transformation Strategy (A)
by Esel Cekin • Shelle SantanaThe case opens with three questions that I l Akdemir Evlio lu, the executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with in January 2015. First, should GPS, create its own mobile app instead of capitalizing on the Bank's successfu... మరిన్ని
Language: ENGకాపీరైట్: 2018 -
Garanti Payment Systems: Digital Transformation Strategy (A)
by Esel Cekin • Shelle SantanaI l Akdemir Evlio lu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank's already successful mobile banking app? Secon... మరిన్ని
Language: ENGకాపీరైట్: 2018 -
Super Bowl Storytelling
by Jill Avery • Shelle SantanaThe one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an average of 46 minutes. Why are consum... మరిన్ని
Language: ENGకాపీరైట్: 2018 -
Apple Pay
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice ... మరిన్ని
Language: ENGకాపీరైట్: 2015 -
Chase Sapphire: Creating a Millennial Cult Brand
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-... మరిన్ని
Language: ENGకాపీరైట్: 2017 -
Chase Sapphire: Creating a Millennial Cult Brand
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-... మరిన్ని
Language: ENGకాపీరైట్: 2017 -
Chase Sapphire: Creating a Millennial Cult Brand
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-... మరిన్ని
Language: ENGకాపీరైట్: 2017 -
Membership Rewards® from American Express
Professors Shelle Santana and Frances X. Frei and Associate Case Researcher Lauren G. Pickle (Case Research & Writing Group) prepared this case. It was reviewed and approved before publication by a company designate. Funding for the development of this case was provided by Harvard Business School an... మరిన్ని
Language: ENGకాపీరైట్: 2018 -
Membership Rewards from American Express
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem "points" based on how much they spent, while cus... మరిన్ని
Language: ENGకాపీరైట్: 2018 -
Agile Methods: 7th Brazilian Workshop, Wbma 2016, Curitiba, Brazil, November 7-9, 2016, Revised Selected Papers (Communications In Computer And Information Science Series #680)
<p>This book constitutes revised selected papers from the 7th Brazilian Workshop on Agil Methods, WBMA 2016, held in Curitiba, Brazil, in November 2016. The 10 full and 4 short papers presented in this volume were carefully reviewed and selected from 35 submissions.<p> <p>The papers present empiri... మరిన్ని
Language: ENGకాపీరైట్: 2023 -
Invasive Birds: Global Trends and Impacts
by Matthew Burnett • Bill Pranty • Diederik Strubbe • Erik Matthysen • Matthieu Guillemain • Johan Elmberg • Iain Henderson • Ding Li Yong • Juan Carlos Reboreda • Alexander Cruz • Tim Adriaens • Craig R Allen • Michael L Avery • Alexander V Badyaev • Fabrice M Brescia • Sarah E Britton • Daniel M Brooks • Jessica L. Burnett • Corey T Callaghan • César Capinha • Jen Cele • Jameson F Chace • Jocelyn Champagnon • Alice Cibois • Andrew Close • Alyssa R Conn • Richard T Corlett • Adrian J Craig • Amy E Dunham • James A Eaton • David A Smith • Yvette C Smith • Mike W Eichholz • Cyril Eraud • Chris L Feare • Jason M Gleditsch • Guillaume G Gayet • Carlos Gutiérrez-Expósito • Haley E Hanson • Frank Huysentruyt • John G Innes • Salit Kark • Michael R Leven • Ricardo J Lopes • Jean-Francois Maillard • Ndivhuwo Maligana • Chloe I Marcheli • Lynn B Martin • Blake A Mathys • Myriam E Mermoz • Jean-Yves Meyer • Dai K Morgan • Katherine G Ohman • Claire Pernollet • Murray A Potter • Eileen C Rees • Luís Reino • Joana Ribeiro • Peter A Robertson • Andrew M Rogers • Philip D Round • Joana Santana • Cavin T Shivambu • Neftalí Sillero • Preshnee Singh • Pär Söderquist • Karina L Speziale • Martin J Sullivan • Jean-Claude Thibault • Martin Thibault • Berndt J van Rensburg • Eric Vidal • Joseph R Waas • Amy-Leigh Wilson • Katherine Winston • Kevin A Wood • Pierre Yésou • Jaime E ZolikExamining globally invasive alien birds, the first part of this book provides an account of 32 global avian invasive species (as listed by the Invasive Species Specialist Group, ISSG). It acts as a one stop reference volume; it assesses current invasive status for each bird species, including detail... మరిన్ని
Language: ENGకాపీరైట్: 2020